X-lander brand

Making the brand ready for the European market


The X-lander was already a popular brand in Eastern Europe, but it wanted to extend their business to other countries. With the help of Spark design & innovation X-lander wanted to to take the brand to a higher level.

In order to do this, we returned to the origins of the company, and focussed on their ‘active outdoor’ lifestyle. With the help of Spark’s Brand DNA method we defined X-lander’s Brand values and translated these into visual design guidelines.

X-lander Brand Image X-lander

Eventually, we helped X-lander to translate these guidelines into new designs, colours, textiles, and other clever innovations. I was mainly responsible for creating the guidelines, but also helped with the design of new pushchairs.

X-lander Brand Image X-lander

Fun fact, you might spot one of X-landers pushchairs in Aarhus since we bought one when our son was born.

X-lander Brand Remco and his son near the beach

Read more about this project on the website of Spark design & innovation.